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Standard Industrial Classifications Codes (SIC Codes) /
North American Industry Classification System (NAICS)

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54181Advertising Agencies
This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, or with other media. These establishments are organized to provide a full range of services (through in-house capabilities or subcontracting), including advice, creative services, account management, media planning and buying, and production of advertising material.

Exclusion(s): Establishments primarily engaged in:

*conceptualizing and producing graphic designs, but not placing the advertising with media (54143, Graphic Design Services); *providing marketing consulting services (54161, Management Consulting Services); *purchasing advertising space from media outlets and reselling it to advertising agencies or individual companies directly (54183, Media Buying Agencies); *selling media time or space for media owners (54184, Media Representatives); *creating direct mail advertising campaigns (54186, Direct Mail Advertising); and *writing advertising copy, but not placing the advertising with media (54189, Other Services Related to Advertising).

54182Public Relations Services
This industry comprises establishments primarily engaged in creating and implementing public relation campaigns. These campaigns are designed to promote the interests and image of their clients.

54183Media Buying Agencies
This industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers.

Exclusion(s): Establishments primarily engaged in:

*creating and placing advertising campaigns in media (54181, Advertising Agencies); and *selling time and space to advertisers for media owners (54184, Media Representatives).

54184Media Representatives
This industry comprises establishments primarily engaged in selling media time or space for media owners.

Exclusion(s): Establishments primarily engaged in:

*creating and placing advertising campaigns in media (54181, Advertising Agencies); and *purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers (54183, Media Buying Agencies).

54185Display Advertising
This industry comprises establishments primarily engaged in creating public display advertising material, such as printed, painted, or electronic displays, and placing such displays on indoor or outdoor billboards and panels, on or within transit vehicles or facilities, in shopping mall displays, and on other display structures or sites.

Exclusion(s): Establishments primarily engaged in:

*erecting display boards (23, Construction); and *manufacturing electrical, mechanical or plate signs, and point-of-sale advertising displays (33995, Sign Manufacturing).

54186Direct Mail Advertising
This industry comprises establishments primarily engaged in creating and designing direct mail advertising campaigns, and preparing advertising material for mailing or other direct distribution. These establishments may also compile, maintain, sell and rent mailing lists.

Exclusion(s): Establishments primarily engaged in:

*compiling and selling mailing lists, without also providing direct mail advertising services (51114, Directory and Mailing List Publishers); *creating and placing advertising campaigns in media (54181, Advertising Agencies); *the door-to-door distribution or delivery of advertising materials or samples (54187, Advertising Material Distribution Services); and *distributing advertising specialties (54189, Other Services Related to Advertising).

54187Advertising Material Distribution Services
This industry comprises establishments primarily engaged in the distribution or delivery, except by mail or electronic distribution, of advertising materials or samples.

Exclusion(s): Establishments primarily engaged in:

*providing direct mail advertising services (54186, Direct Mail Advertising); and *distributing advertising specialties (54189, Other Services Related to Advertising).

54189Other Services Related to Advertising
This industry comprises establishments, not classified to any other industry, primarily engaged in providing advertising related services, such as advertising specialties distribution; sign painting and lettering; welcoming services; window trimming services; and writing of advertising copy.



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