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Standard Industrial Classifications Codes (SIC Codes) /
North American Industry Classification System (NAICS)

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4541Electronic Shopping and Mail-Order Houses
This industry group comprises establishments primarily engaged in retailing all types of merchandise using the electronic and print media to induce direct response by the customer. These establishments can employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising and publishing traditional or electronic catalogues, to display their merchandise and reach their customers. They can also provide sites facilitating consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis, using the Internet. Transactions between these retailers and their customers typically require the use of information technology (telephone or computer network) and the delivery of merchandise is typically done by mail or courier. Establishments primarily engaged in retailing from catalogue showrooms, without stock, are also included.

4542Vending Machine Operators
This industry group comprises establishments primarily engaged in owning, stocking and servicing vending machines designed to retail merchandise.

4543Direct Selling Establishments
This industry group comprises establishments primarily engaged in non-store retailing, except direct-response advertising and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and displaying of merchandise through temporary stalls or kiosks, to reach their customers and market their merchandise. Direct sales establishments may operate from an office and have incidental sales of items.

Exclusion(s): Establishments primarily engaged in:

*direct-response advertising (45411, Electronic Shopping and Mail-Order Houses).



Standard Industrial Classifications Codes (SIC Codes) Main Page

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